.png?v=1681459877602)
Dreamy swirls. Rich earthy tones. Minimalism just got a whole lot more interesting.
Just about everyone likes a bit of minimalism in their home. The idea of clear spaces, clean edges and uncluttered surfaces has a universal appeal, and acts as a breath of fresh air for many. Yet the question keeps popping up: in prioritising simplicity, have we lost our style?
Enter HÖEM, the ideal middle ground. With this brand, we’re daring to dream that minimalism doesn’t have to be all lifeless monochromes, porcelain stoneware and washed marble surfaces. It can be warm, earthy, expressive and artistic – and the more we think about it, why would anyone want minimalism any other way?
From collaging geometrics to striking sawtooth lines, bobbly bouclé throws and psychedelic waves – HÖEM reimagines the minimalist space through the allure of abstract art. Expect surreal signature designs, captivating textures and our usual world-class quality – all grounded in a mellowing earthen palette.
.png?v=1681462169350)
.png?v=1681462171415)
Our HÖEM bedding is the perfect way to kick your minimalist space up a few notches. It’s all made from soft cotton-rich fabric, is easily cleaned and dries quickly – for serene comfort, style and convenience all in one. Each set is also OEKO-TEX® certified for sustainable manufacturing (just in case you needed one more reason to shop with us).
.png?v=1681462660234)
Our Dunes Abstract Cotton Rich Reversible Duvet Cover Set in Shell offers a sleek modern classic design that tests the limits of what we call minimalism. The intricately swirled abstract lines capture the organic movement of drifting desert dunes, lending a sense of fluidity that’s refreshingly energetic.
The dusted shell shade brings an earthy sense of comfort to the set, which can be flipped to reveal an inverted colourway that’s a touch brighter. Check out our matching cushion and an outdoor rug made from 100% recycled plastic – because this is one design you won’t want to keep behind closed doors.
Calling all fans of colourful geometrics, spacey abstraction and the art of Piet Mondrian – our Meta Abstract Cotton Rich Duvet Cover Set in Multicolour awaits. Pushing the boundaries of what we call minimalism once again, this signature design brings an explosion of colour, shape and energy that’s hard to place in any one stylistic box.
Floating splotches, dramatic strokes and ambiguous shapes litter the design with a set of muted colours. Rich blood red, blush pink, deep forest green, dusty gold and pale cerulean blue achieve perfect harmony in this busy colour scheme. Our Meta Abstract Cotton Rich Duvet Cover Set in Dusk offers a matching monochrome option if you love the design but fancy a calmer take.
Looking for something with a bit more of an edge? Our Zabine Abstract Cotton Rich Reversible Duvet Cover Set in Honey might just be your perfect match. The crimped ribbon patterning bolts across the warm honey base with visceral energy, creating a sense of movement that will shake any tired space to life.
The reverse design features a slightly scaled down pattern and inverted colour scheme – ideal for when you feel like brightening things up or embracing the neutral palette.
.png?v=1681464760891)
Whether you’re looking to dress up your bed, add a soft touch to your sofa or simply want somewhere cosy to rest your head – our HÖEM cushions offer the ideal solution. Choose from our quality selection of filling options – from durable polyester to plush duck feathers – or buy your cover separately and fill yourself.
.png?v=1681465143745)
A daring design that feels equally at home in minimalist and maximalist schemes, our Lanzo Cut Velvet Piped Cushion in Plaster Pink is the epitome of a crowd-pleaser.
The bubble-effect splotches are made with a mix of dark and light cut velvet, neatly contrasting to create an immersive three-dimensional effect.
Mad for the mosaic look? You’ll love our Malans Cut Velvet Piped Cushion in Bronze.
It’s made with gently cut velvet, sliced for a subtle cracked glass effect that’s bursting with visual intrigue. A plain velvet reverse and piped trim ensure things stay casually minimalist, and the slick bronze colourway feels snugly grounded.
Captivating, clean and effortlessly chic – it’s safe to say our Elise Geometric Cushion in Nougat has a lot going for her.
Off-white nougat makes for a classic minimalist base tone, while abstract lines in regal gold draw the eye with ease. The overall look is effortlessly elegant, and the sparse colour scheme makes coordinating this cushion a breeze.
Consolingly cosy, gloriously textured and straight-up stylish – our HÖEM throws are the ultimate staple for those who aspire to bug-levels of snugness. Expect feathery frayed fringes, tasteful bouclé stripes and woven yarn blends that feel like a gift from gran.
Weak at the knees for the woven look? Looks like our Morni Woven Fringed Throw in Willow might be right up your street.
The cotton-rich fabric brings comfort you won’t be able to resist wrapping yourself up in, and the deep green willow hue offers a stunning earthy touch. Luxurious tassel fringing on each end makes for flawless embellishment, keeping you toasty and firmly on-trend in every season.
If you’re in search of something elegant and ornate to drape over your sofa or bed, look no further than The Arvo Woven Tasselled Throw in Feather.
Intricate strands of vertical bouclé yarn gracefully trail the length of the fabric, while sumptuously textured fringing brings a refined finishing touch.
.png?v=1681468077230)
The ideal pattern to bring some character to your minimalist bed or living room, stripes provide an instant hit of drama.
Our Jour Woven Fringed Throw in Natural manages to keep things cool and understated, with soft bouclé details making up the pattern. The monochrome contrast is a dream to look at, and fringed trims on every edge make this throw the quintessential relaxed accessory.
