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Towels Buying Guide

Thinking about buying new towels? Your old towels might be looking a little threadbare or frayed around the edges, and you're in need of an upgrade. Or perhaps you’re wanting to treat yourself to a coordinating towel bundle to match your newly renovated bathroom?
We’ve created this handy buying guide to help you decide which towels are the right choice for you.

Size guide
Our range of combed cotton towels consists of face cloths, hand towels, bath towelsbath sheets and towel bundles. The size of the towel you prefer to dry yourself with when getting out of the shower is merely down to personal preference.

Face cloths 30 x 30cm (11.8" x 11.8")
Hand towels 50 x 90cm (19.6" x 35.4")
Bath towels 70 x 130cm (27.5" x 51.1")
Bath sheets 90 x 150cm (35.4" x 59")

Material composition.
Once you know what size towel you're after, the first place to start when shopping is looking at the material composition. A pure cotton towel is always going to deliver on softness, absorbency and durability. If a towel has polyester content, it will be quicker to dry and have a cheaper price tag. But if you’re looking for a towel that's super absorbent, soft and durable, we’d definitely recommend going with a 100% cotton towel.

Egyptian cotton is a premium cotton that usually has a more expensive price tag. It is more breathable, more absorbent and softer than standard cotton.

Combed Cotton.

Combed cotton is a term to look out for when towel shopping as it’s another sign of good quality. The cotton used to make the towel is brushed, removing unwanted short fibres which makes the material softer and more durable.

Weight of the towel.
GSM stands for grams per square metre. The higher the weight, the denser the towel, ensuring a plush feel and absorbency.

300 - 400 GSM: Lightweight
400 - 600 GSM: Medium weight
600 - 900 GSM: Heaviest weight

Depending on what kind of towel you’re looking to purchase and the intended use, the towel weight should also be taken into account. If you’re looking for your new favourite bath sheet that you know will get a lot of constant use and will need to be durable, you might want to opt for a heavy weight towel which is guaranteed to be absorbent and last a long time. But if you’re looking for a hand towel for the guest bathroom which might only be lightly used, opting for a medium weight towel can still provide the soft and fluffy qualities that your guests will love.

Our towels:

Cleopatra collection. 

Our Cleopatra Egyptian cotton towels are made with cotton grown on the banks of the Nile, so you know that these towels are ultra luxurious. Perfect for wrapping yourself up in after a bubble bath, they're soft, plush and extra absorbent. Complete with a basket weave band, our egyptian cotton towels are available in a wide range of colours, from blush pink to navy blue. 

Loft collection.

Made from 100% combed cotton, our Loft towels are colour fast, absorbent and beautifully fluffy. Ideal for a little bit of luxury in your everyday, they have a  650gsm weight. 

Jacquard collection.

Want some pattern in your bathroom? Our Jacquard towels offer just that. Choose from iconic furn. patterns like Bee Deco, Winter Woods, Theia and more, all available in a range of colours to suit your bathroom perfectly. Made from 100% cotton with a 550gsm.

How often should I wash my towels?
The Cleaning Institute recommends washing bath towels after three uses which will remove any unwanted germs that are starting to accumulate. Damp towels are a breeding ground for bacteria, so make sure they are hung in a place where they can dry quickly and easily.

How often should I replace my towels?
Experts advise that you should get new towels every two years. But that doesn’t take into consideration how much use your towels endure. We suggest looking for the signs that perhaps your towel isn’t quite as absorbent as it once was. If you have to run the towel over your body several times just to remove the water, it might mean that the towel fibres have started to break down with use, resulting in the lack of absorbency. If this sounds familiar, it could be time to treat yourself to some new towels.

Towels from left to right: White, Oatmeal, Eucalyptus, Ochre, Blush, Teal and Slate.