Buying Guide: Towels

So you’re thinking about buying some new towels. Are your old towels looking a little frayed around the edges? Or perhaps you’re wanting to treat yourself to a coordinating towel bundle to match your bathroom?
We’ve created this handy buying guide to help you when deciding which towels are the right choice for you.
Material composition.
The first place to start when shopping for towels is looking at the material composition. A pure cotton towel is going to deliver on softness, absorbency and durability. If a towel has polyester content, it’s not to suggest that it won’t be a good choice, it will be quicker to dry and have a cheaper price tag. But if you’re looking for a towel that's super absorbent, soft and durable, we’d definitely reccommend a 100% cotton towel.

You might have heard of Egyptian cotton, this is a premium cotton that usually has a more expensive price tag. But whether the cotton is Egyptian, or not, doesn’t affect the softness, absorbency or durability of the towel as long as it is 100% cotton.

Combed cotton.
You might be wondering, what combed cotton is and why is it important? Combed cotton is a term to look out for when towel shopping as it’s another sign of good quality. The cotton used to make the towel is brushed, removing unwanted short fibers which makes the material softer and more durable.

Weight of the towel.
GSM a term that you might hear used quite a lot when shopping for towels. It stands for grams per square metre. The higher the weight, the denser the towel, ensuring a plush feel and absorbency.

300 - 400 GSM: Lightweight
400 - 600 GSM: Medium weight
600 - 900 GSM: Heaviest weight

Depending on what kind of towel you’re looking to purchase and the intended use, the towel weight should also be taken into account. If you’re looking for your new favourite bath sheet that you know will get a lot of constant use and will need to be durable, you might want to opt for a heavy weight towel which is guaranteed to be durable and absorbent. But if you’re looking for a hand towel for the guest bathroom which might only be lightly used, opting for a medium weight towel can still provide the soft and fluffy qualities that your guests will love.

How often should I wash my towels?
The Cleaning Institute recommends washing bath towels after three uses which will remove any unwanted germs that are starting to accumulate. Damp towels are a breeding ground for bacteria which you might not want to be drying yourself with after a shower.

How often should I replace my towels?
Experts advise that you should get new towels every two years. But that doesn’t take into consideration how much use your towels endure. We suggest looking for the signs that perhaps your towel isn’t quite as absorbent as it once was. If you have to run the towel over your body several times just to remove the water, it might mean that the towel fibers have started to break down with use, resulting in the lack of absorbency. If this sounds familiar, it could be time to treat yourself to some new towels.

Size guide
Our range of combed cotton towels consists of face cloths, hand towels, bath towelsbath sheets and towel bundles. Whilst what size towel you prefer to dry yourself with when getting out of the shower is merely down to personal preference.

Face cloths 30 x 30cm (11.8" x 11.8")
Hand towels 50 x 90cm (19.6" x 35.4")
Bath towels 70 x 130cm (27.5" x 51.1")
Bath sheets 90 x 150cm (35.4" x 59")


Towels from left to right: White, Oatmeal, Eucalyptus, Ochre, Blush, Teal and Slate.

Treat yourself to a spa-like feeling at home every day with our 100% combed cotton towels! Available in 8 gorgeous soothing shades that will look beautiful in any bathroom.