White Towels.

Our white towel collection is essential for giving your bathroom that hotel feeling. 

Whether you’re looking to refresh your towel collection, or you simply want to upgrade your bathing experience, our white towels are plump, plush and a beautiful addition for a stylish 5* bathroom. From Egyptian cotton to textured weave, all our white towels are 100% cotton, making them irresistibly soft, super absorbent and ultra-durable.

Our white towels are available in a large variety of shapes, sizes and designs. You can shop face cloths, hand towels, bath towels and larger bath sheets. Opt to get a totally complete white look with our white towel bundles – available in four, six, seven, eight and 10-piece sets that are perfect for single households to bigger families.

If you’re needing some advice when it comes to towels, we’ve got a towel buying guide to give you extra info on which are best for you.

styling white towels.

White is the ultimate neutral tone – it’s the classic look and goes with everything! A deluxe feeling bathroom begins with white towels. 

Black and white is a timeless colour combo. Black creates depth whilst white adds effortless freshness. Think about pairing your white towels with a bold black wallpaper or bath mat. Against a black backdrop white towels will give a sleek, monochrome look. Intensify this further with black and white tiling – either on the floor or around the bath – to really add the drama to your décor. 

Alternatively, if you’re trying to achieve that spa-like bathroom for much needed unwind time, go for calmer tones, silver fittings and a house plant or two. Paired with plump, white towels you’ll have a bathroom you can’t wait to escape to. Add candles, room spray or a reed diffuser in your favourite scents for optimum zen. 

On a more practical level, if your bathroom doesn’t get as much light as you’d like, a pop of bright white can do wonders in brightening and opening up a darker or smaller bathroom. A white bath towel could be all it takes to create a sense of space.

washing white towels.

Damp towels are a hotbed for bacteria, so it’s important to wash them regularly to get rid of all those unwanted germs. Always make sure to follow the instructions on the care label. 

To keep your white towels vibrant and bright, separate your whites and always wash towels with other towels – this helps to retain their gorgeously soft fluffiness. 

We recommend you wash your bath towels and face cloths after every three uses, and hand towels every one to two days. This will help to keep you and your bathroom clean and hygienic.

Don’t use too much washing detergent – it builds up on the towels, making them scratchy and rough. You don’t want to lose that beautifully soft towel texture.

Use a hot wash cycle, in fact, the hotter the better. It’ll keep your towels sumptuously soft and kill all unwanted bacteria. 

When the wash is done and your towels are all clean, remove them immediately to prevent any nasty mildew build up. Let them dry – either tumble dry on low or hang them up, it’s up to you! Once your white towels are dry, carefully fold and store until your next bath or shower.